Alfie Nickerson is fast becoming one to watch in British horticulture, fashion and creative culture.

As founder of Norfolk-based Burnt Fen Flowers, he has transformed a passion for seasonal, British-grown flowers into a distinctive creative business, combining biodynamic growing and biodiversity with an eye for colour, style and storytelling. His crossover appeal has seen him move between the flower fields and the fashion world, most recently appearing in Jimmy Choo's 2026 campaigns, while his work with JW Anderson featured at RHS Chelsea Flower Show 2026. With Burnt Fen continuing to create bespoke florals for weddings, private celebrations and launches, Nickerson looks set to become an increasingly influential figure in the new generation of British floristry.